As Jack Temple Kirby points out in his book Media-Made Dixie: The South in the American Imagination, something called “Dixie” emerged in U.S. popular culture the 1930s. Leading up to that period, the South was more often than not depicted as brutal and backward, but by 1939, the year of the release of Gone With the Wind (courtesy of a Jewish filmmaker from Pittsburgh) the nostalgic version of a glorious, fallen South became popular in everything from whiskey advertisements to the music of Tin Pan Alley. For the most part, it was not the creation of Southerners, but rather the purveyors of popular culture in the emergent media and advertising industries located in other parts of the country.Source. No surprise. After Northern elites enriched themselves on slave-picked cotton and tariffs, it then idealized the South and turned it into their playground, all the while proclaming their moral superiority.